German media company ProSiebenSat.1 and Japanese mobile messenger and mobile live broadcasting solutions provider Line Corporation have jointly launched a new mobile live streaming platform in Germany.
The user-generated content app Line Live: Broadcast your life caters to the trend among young people from 17 years of age to share their lives with the world in livestreams and being rewarded for this with ‘gift items’ such as unicorns or hearts.
The app is available free of charge in the Apple App Store and Google Play Store.
Launched on December 10, 2015 in Japan, Line Live surpassed 350 million aggregated views in the first six months. The service currently has over 24 million monthly active users in Japan.
The platform is financed based on the fact that gift items are given to the content creator using ‘coins’. ProSiebenSat.1 and Line Corporation currently develop plans to expand their Line Live cooperation to European level.