Metadata from IMDb, including ratings and rankings, will be integrated into Ericsson’s content discovery ecosystem. It will also become the reseller of the data sources to service providers across the globe.
Steve Nylund, Head of Broadcast and Media Services, Ericsson, said: “Finding content across multiple TV platforms and devices continues to be a major challenge for consumers and for the industry to resolve. 44% of US consumers say in an Ericsson ConsumerLab survey that they can’t find anything to watch on linear TV on a daily basis. That’s 22 per cent more than last year. By integrating influential, globally representative data sets like IMDb’s ratings into our ecosystem, we can drive greater accuracy in our recommendation and discovery services, which in turn will drive greater consumer satisfaction.”
Ericsson’s content discovery ecosystem, which launched at NAB 2017, brings together a range of TV and movie data sources as well as a suite of software services that help to understand data and act on it.
Ericsson’s team of 300 editorial specialists aggregate, create, normalize, maintain, and deliver rich metadata, maintaining more than 14,000 sources.