Estonia’s Starman and Elisa have launched a unique solution for smart TV viewers.
According to Andrus Hiiepuu, a member of the board at both companies, it is the first such solution in the world “through which you can search, find and watch all the programmes, transmissions and films covered by the topic, and all of this with the aim of choosing a movie or finding live sports for a longer time than just a few moments.”
Hiiepuu added that it has become increasingly difficult for viewers to find suitable programmes to watch. In the case of Starman and Elisa, they have the oportunity to watch over 30,000 films and shows at once.
“These concerns are also confirmed by studies conducted internationally, which show that 65% of TV viewers are constantly or sometimes frustrated because they do not find the right content and 44% of viewers expect the TV provider to recommend suitable content for it. As many as 58% of TV viewers want content to be categorised”.
In order to solve customer’s concerns, Starman and Elisa launched the new Starman TV service, which helps the customer quickly and easily find relevant and interesting content.
As previously reported by Broadband TV News, the two companies launched their first joint sevice at the beginning of August.
Known as Binge, it is aimed at viewers in Estonia living outside cities who want the same smart TV viewing experience as cable TV customers.