NBCUniversal International Networks (NMCUIN) has begun to roll out a brand new identity for SYFY around the world.
Following on from a reboot in the US on June 19, an all-new look and feel across all linear, digital and social platforms is from today (August 29) available in France.
Portugal will follow on August 30, Germany, Spain, Australia, UK and the Middle East in September, and Poland, the Balkans, Latin America and Brazil in the coming months.
Commenting on the development, Lee Raftery, chief marketing & content officer and MD UK & Emerging Markets, NBCU International, said: “SYFY puts fans at the centre of everything we do.
“The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital. Together with SYFY in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”
