Diagnal will make its debut at this year’s IBC with a new platform that uses data to deliver personalised marketing programmes.
The Hong Kong company has seen good growth in Asia over the past two years where its has helped content studios and broadcasters in the region develop their own TV services.
Diagnal enables Internet TV services to launch more quickly by taking a whole product perspective, helping customers from UIUX design through to applications development and systems integration. Post service launch, Diagnal also offers software platforms that enable clearer insights through big data analytics and improved audience engagement through to smarter targeted marketing campaigns.
“We’ve been delivering kick-ass products from the get go throughout the challenging APAC region. In the last two years we’ve helped Balaji Telefilms in India launch ALTBalaji, STAR in Malaysia launch Dimsum and BHD in Vietnam launch Danet. Our solutions and services have enabled these traditional content studios and media companies get ready for their next major growth phase, launching and succeeding in Internet TV,” said Reuben Verghese, Diagnal CEO.
Included in Diagnal’s IBC portfolio are its UIUX design methodology, Applications Development and Systems Integration and Event tracking and big data analytics.
