RealNetworks has partnered with CIBN Oriental Network, one of the seven broadcasting networks that is licensed to distribute OTT content in China, to enhance the company’s TV and mobile video streaming capabilities.
OTT service has become one of the fastest growing parts of China’s internet video market. By 2022 China will command half the revenues for the Asia Pacific OTT TV market, according to Digital TV Research.
“Applying RealNetworks’ innovative technology into our platform helps build a customized and localized ecosystem for CIBN OTT TV,” said Gong Yuguo, general manager of CIBN Oriental.
“The unique video codec allows CIBN Oriental to explore new business models in copyright protection and information security, and to develop a better service model for content management.”
“RealMedia HD has a competitive edge versus video encoding technologies such as H.264. By implementing RealMedia HD onto our platform, we’ll enable crisp image quality at a lower bitrate,” said Ke Hengzhong, CTO of CIBN Oriental.
“On the other hand, smoother streaming and better user experiences can be achieved at the same bitrate for transmission.” By implementing RealMedia HD, CIBN Oriental’s users will enjoy superior streaming experience with reduced data costs, higher image quality with lower storage needs, and lower battery consumption for longer viewing time.
“We’re pleased to partner with CIBN Oriental and provide their millions of users with RealNetworks advanced RealMedia HD technology, ensuring a faster, more efficient and higher-quality streaming experience,” said RealNetworks’ chairman and CEO, Rob Glaser.
“CIBN Oriental’s huge library of premium and diversified content will be of great interest to our mutual end-users. We’re happy to partner with CIBN Oriental to jointly strengthen the RealMedia HD ecosystem.”
“RealMedia HD is a next generation video technology, which enables rich, and immersive viewing experiences,” said Morris Zhang, VP of Greater China for RealNetworks.
“We’re confident that CIBN Oriental will be able to deliver enhanced service experiences to their millions of users with adoption of our technology.”
RealMedia HD technology will be implemented on CIBN Oriental’s platform and available to consumers starting from the fourth quarter of 2017.
