The Polish sales house Polsat Media will introduce programmatic advertising on ipla, the country’s leading internet TV service, in the middle of this month.
Commenting on the development, Wojciech Niesobedzki, the company’s client services director, said: “We have been running sales tests in a programmatic model for a long time. The test campaigns have been a success, so we have decided to introduce this model as a complement to our classic offer”.
Polsat Media has a portflio of 59 TV channels, include the main national Polsat channel and a broad selection of thematic services.
It also provides advertising opportunities for ipla, Polsat Media AdTube, Polsat Media AdScreen and the pan-regional radio station Muzo.fm.
