Denmark’s TDC Group saw its TV customer base fall by 23,000 in the second quarter.
In a financial statement about its latest results, the company says that much of this loss can be attributed to the loss of a single large business customer, while the remainder is due in particular to customers choosing to only have broadband.
Commenting on the results, Pernille Erenbjerg, Group CEO and President, TDC Group, said: “We are well aware of the trends in the TV market, and we see our role as that of a provider of all types of content for consumers, be it in the form of TV, streaming services or combined. Therefore, we are speeding up the roll-out of our TV box, which in the past quarter has achieved the best sales figures so far”.
Since the launch of TDC Group’s strategy ‘Always simpler and better’ in January 2016, a number of initiatives have been implemented which are designed to make things simpler for both the customer and internally in the company.
Erenbjerg added: “We are still on course with our strategy, and thanks to a number of digital initiatives we have taken important steps making it simpler and better for our customers. This means, among other things, that we have given our customers new self-service options that will improve the customer experience. For example, a customer can now book and re-book a technician online”.
TDC Group had revenues of DKK5.1 billion (€685.5 million) in Q2, or 2.9% less than a year earlier.
Its operating profit, at DKK2.1 billion, was 2.8% lower than a year earlier.
