Olympic Channel-branded programming will launch on Eurosport and Eurosport Player on August 2.
The partnership further deepens Eurosport’s position as the Home of the Olympic Games in Europe. It complements the Olympic Channel global digital platform, which was launched by the International Olympic Committee (IOC) following the closing ceremony of Rio 2016, as it continues to develop localised versions leading to more personalized experiences for Olympic fans around the world.
“This long-term partnership with the Olympic Channel raises the bar in terms of delivering the very best Olympic stories to more audiences in the most accessible way,” said Jean-Briac Perrette, Discovery Networks International President and CEO.
“For Eurosport, the Olympic Games is always much greater than two weeks of sport. Establishing a long-term partnership with the Olympic Channel to produce, distribute and showcase the very best Olympic content will significantly strengthen our ongoing programming that will keep the Olympic flame burning all year-round.”
Mark Parkman, general manager of the IOC’s global Olympic Channel, said: “We are thrilled to partner with Eurosport to bring audiences closer to the Olympic Movement through a more personalized experience through the Olympic Channel.
“As we approach our one-year anniversary, this new partnership is an important step as we continue to grow and expand the platform across the globe with localised versions further enabling fans to discover, engage and share in the power of sport and the excitement of the Olympic Games.”
Peter Hutton, CEO Eurosport, said: “The IOC has been an extremely strong partner during the preparations for our first Games as Home of the Olympics at PyeongChang 2018. We are pleased this new collaboration will deepen our relationship and extend our Olympic storytelling even further.
“When we tell Olympic stories we believe it is important to bring something different. This is why we don’t just replay the Olympic archive but make it show fans something new – such as when we lined up Usain Bolt, Carl Lewis and Jessie Owens together on-screen for the first time in Race of Legends.”
The agreement runs through 2024, which coincides with the duration of Discovery Communications’ current tenure as Home of the Olympics and exclusive multimedia rights holder for the Olympic Games in Europe.
