Freeview Play TVs now represent more than half of all Smart HD TV sales in the UK.
According to GfK data released by the operator, 55 per cent of all Smart HD TVs sold during June were enabled for the DTT-catch up hybrid.
Guy North, Managing Director, Freeview said, “Freeview Play is fast becoming the smart choice for UK consumers. I’d like to thank all our partners who have helped us reach this milestone. It’s a remarkable achievement.”
Freeview play is currently backed by more than 20 leading brands, am ambition that would have once been held by YouView, before it lent towards the pay-TV services of the telcos.
Dan Hastings Category Director – Consumer Electronics, Dixons Carphone said, “The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay TV.”
Since launch 1.5 million Freeview Play devices have been sold.
