Dutch music and technology company Xite has launched the first personalised music television channel in the world.
The company’s Personalised Music Television service, which allows users to skip and like videos in curated channels, create their own music video channel, or search the company’s catalogue of on-demand official music videos, has been integrated with the linear TV channel through Dutch operator Ziggo.
This means viewers immediately have access to the service when they tune in to the Xite channel, without having to search and launch it from the operator’s app store. This makes Xite the first provider in the world to combine music, technology and television in a way that bridges the gap between traditional television viewing and a digital, on-demand personalised experience.
The move enforces Ziggo’s move towards integrating on-demand services with its linear offer. Netflix and Dutch on-demand movies and series service Videoland already have their own position on the cabler’s EPG on the Horizon set-top box.
Xite released the Personalised Music Television service at the end of 2015 as an application through Dutch provider Ziggo. User interactivity informs the company’s mix of music curation and algorithms to create an experience that is individual to each user’s preferences. Users can search for videos, create their own music video channel or watch curated channels and like and/or skip videos so that the application can better respond to the user’s preferences.
According to Xite, the launch of the personalised channel is an innovative and groundbreaking step that offers
a future for linear television by combining the best features of TV and the Internet. Viewers become users, which will change the TV landscape as we know it.
“Operators are excited to include our product in their portfolio. Xite’s Personalised Music Television service is seen as the means to retain millennials in the eco system of traditional operators,” said Derk Nijssen,
CEO and founder of Xite Networks.
