Tobi de Graaff takes on the newly created role and will be responsible for developing and executing commercial strategies for premium content.
De Graaff’s expanded remit builds on his experience managing BBC Worldwide’s relationship with key national and global customers while EVP, Western Europe. In his new role he will report to Chief Content Officer, Helen Jackson.
BBC Worldwide further announced the appointment of Nick Percy as EVP of Western Europe. Percy’s enhanced role will see him oversee all of the company’s business activities in this newly expanded region, consisting of Benelux, France, Germany, Iberia, Italy and the Nordics.
“I’m delighted that Tobi will be bringing his huge experience and understanding of the changing sales landscape to our premium production partners in this pivotal new role,’ said Helen Jackson
Paul Dempsey, president global markets, BBC Worldwide, added, “Nick is a successful leader whose understanding of the increasingly complex European landscape makes him perfectly suited to growing our business across these important markets.”