Discovery Communications has appointed Fred Graver as senior VP, Digital Content and Social for Discovery Digital.
Graver most recently served as the global head of TV for Twitter.
In his new role, he will oversee the digital network teams across Discovery’s US portfolio to extend the brand’s reach across all digital media platforms. Graver will report to Karen Leever, executive VP/general manager, Digital Media, Discovery Communications.
Commenting on the appointment, Leever said: “I am thrilled to have Fred join the Discovery Digital team.
“He brings with him a wealth of experience and a passion for the Discovery brands. As a creative visionary, he is perfectly suited to drive our networks’ digital and social strategies forward as we continue to pursue our goal of creating iconic Discovery content for audiences across all platforms.”
Graver added: “The Discovery brands speak directly to every meaningful group on the internet, through authentic, real, and hugely entertaining programming.
“The creative teams here are the best in the business, both on air and on digital, and I look forward to working with them. It will be a thrill and a challenge to drive new audiences on every platform and device.”
Graver built Twitter’s US TV business as head of TV and then served as global head of TV Creative, responsible for building out the company’s global TV team, as well as coordinating with Brand Strategy and Revenue teams.
Prior to his roles at Twitter, Graver served as EVP, programming at Travel Channel and as an SVP at MTV Networks.
