Previously general manager and senior VP of Vimeo’s flagship creator business, where she has been driving accelerating growth for the past 18 months, she will now oversee strategy and operations for all of Vimeo.
Sud has taken over the role from Vimeo’s interim CEO, Joey Levin, who remains CEO of IAC.
Commenting on her appointment, Sud said: “Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe – being the number 1 platform to empower video creators.
“With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”
Levin added: “Having spent the last year inside the business working closely with Anjali and the team at Vimeo, Anjali has stood out as a leader: she’s creative, confident, aggressive, and always thinks of our users first.
“She’s a natural leader, and I expect she will build a very big business at Vimeo.”
Sud has been with Vimeo since 2014 and was initially hired to lead marketing.
Prior to joining the company, she held various positions in e-commerce and media at Amazon and Time Warner.