German media and technology company Wige Media will change its name into Sporttotal.
With the rebranding decided at the general assembly on July 20, 2017, Wige will adopt the name of the sports streaming portal it launched in January 2017.
“We are convinced that Sporttotal represents the company’s future business model far stronger than the company’s previous name. We regard our new digital platform sporttotal.tv as one of the company’s major drivers for growth,” said Peter Lauterbach, CEO of Wige Media.
Following the successful pilot phase, sporttotal.tv recently signed a 10-year framework agreement with Germany’s national football association DFB. The aim is to equip football clubs from the fourth league downwards with special video technology enabling matches to be transmitted in high quality and fully automatic live on sporttotal.tv.
The company wants to establish sporttotal.tv as the main streaming video platform for amateur football across Germany.