The partnership hopes to better reach the millennial age bracket through tens of millions of connected TVs and set-top boxes across the globe.
Ericsson will deliver QYOU content over UDN to existing customers. It will also introduce QYOU’s millennial-focused programming to its service provider customer base that is trying to attract and retain a new generation of viewers.
Ericsson will also distribute The QYOU app on connected TVs and set-top boxes. This will bring QYOU’s content to tens of millions of consumers with the app featured on device homepages.
There will also be an opportunity for QYOU to add localised content to new connected devices and new markets.