Orange has announced the launch of a new division that will combine content production and distribution.
Orange Content will combine a large proportion of the current Content Division (Orange Studio, OCS and (Orange Prestations TV). It will also cover the content lifecycle from rights acquisition through to the development of new services.
€100 million will be invested in the division that will serve the 100% Cinema and Series channel suite.
At the end of 2013, OCS had committed to invest €179 million over five years to the benefit of French and European cinema.
Orange Content, reflet de notre ambition: offrir le meilleur des contenus via + de partenariats et d'investissements https://t.co/flpprUvA9o pic.twitter.com/q3vKOr2YV4
— Stéphane Richard (@srichard) July 11, 2017
“Orange Content aims to guarantee the richness of our offer in France and abroad and give more visibility and consistency to our offers in the field of content,” said Orange chief executive Stéphane Richard.
The new entity will report to Richard, who confirmed Orange’s commitment to the sector in March this year. It will be headed by David Kessler, Director, and Serge Laroye, Deputy Director, and launch on September 1.
Separately, Orange and Canal+ have strengthened their ongoing relationship with the launch of Canal+ Essential for Orange fibre customers.
The new package will allow subscribers to opt for a Canal+ package without a long-term commitment.
