Sky Sports is to increase its number of broadcast channels to ten.
The new line-up, which will be introduced on July 18, includes dedicated channels for Premier League, football, cricket, golf and F1.
The new ten channel package will continue to be priced at £27.50 per month that will be frozen for the next 12 months.
Significantly, Sky is bringing in more flexibility in its channel packages, with a single channel pack available for £18 per month, two for £22 and three for £26.
The broadcaster is facing competition from BT Sport, Eurosport and entertainment channels including ITV4 and Dave that all have their eye on the armchair sports fan.
Stephen van Rooyen, Sky UK and Ireland Chief Executive added: “Sport has been a major part of Sky for 26 years and we’re improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans. We are making sport more accessible and offering even more choice; all part of our continued investment in offering Sky customers an unrivalled service.”
The channels are also being brought together in a single Sky Sports app.
The new line-up of channels and Sky EPG channel numbers are:
401 Sky Sports Main Event
402 Sky Sports Premier League
403 Sky Sports Football
404 Sky Sports Cricket
405 Sky Sports Golf
406 Sky Sports F1
407 Sky Sports Action
408 Sky Sports Arena
409 Sky Sports News
121 Sky Sports Mix
Sky Sports Action and Sky Sports Arena will include rugby union, rugby league, boxing, netball, darts, NFL, tennis, WWE, GAA.
NOW TV says the price of its Sky Sports Passes will remain unchanged. A Day Pass is £6.99, a Week Pass is £10.99 and a Month Pass is £33.99.
