A new Russian channel named Katyusha and aimed specifically at viewers in China will be launched by the end of the year.
This follows the signing of an agreement between Russia’s First Channel and the Central Television of China, in the presence of Russia’s President Vladimir Putin and China’s President Xi Jinping, in the Kremlin.
Katyusha will be the first ever Russian TV channel created for a Chinese audience.
It will also be one of the few foreign TV channels that have received permission to broadcast in China.
Its programming will be made in Russian and translated and subtitled into Chinese.
The possibility of advertising on Katyusha will open up opportunities for the promotion of Russian companies wishing to enter the Chinese market or already with a presence there.