Video publishers and OTT service providers know they need to reach their users on web and mobile platforms, but which big screen platform should they be focusing on next?
This white paper discusses the obstacles faced by video publishers when trying to decide on their multi-platform support strategy.
Topics addressed:
- Market penetration of connected devices
- Geographical considerations when prioritising which platform to support next
- The differences between mobile and TV app development
- The benefits of casting versus native user interfaces
- Connected device platform fragmentation
- The challenges of publishing to multiple platforms and the maintainance overhead
- New solutions that can allow publishers to fast track their multi-platform roadmap
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