This white paper discusses the obstacles faced by video publishers when trying to decide on their multi-platform support strategy.
- Market penetration of connected devices
- Geographical considerations when prioritising which platform to support next
- The differences between mobile and TV app development
- The benefits of casting versus native user interfaces
- Connected device platform fragmentation
- The challenges of publishing to multiple platforms and the maintainance overhead
- New solutions that can allow publishers to fast track their multi-platform roadmap
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