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RTL II to close down OTT service RTL II You

June 29, 2017 08.56 Europe/London By Jörn Krieger

German commercial TV broadcaster RTL II will close down its OTT service RTL II You on June 30, 2017.

The offer didn’t manage to succeed in the viewer and advertising market, an RTL II spokesman told Broadband TV News, adding that the broadcaster will maintain several formats such as Mjunik on RTL II and continue to expand its social media and online-only activities. They will incorporate the experiences made with RTL II You.

RTL II You launched on May 31, 2016 as an OTT offer combining linear television and on-demand content. The advertising-funded free-to-air service for viewers between 14 and 25 years of age was available as a live-stream on the internet and as an app for smart TV sets, smartphones and tablets.

The traditional TV platforms cable, satellite, IPTV and DTT were not part of the distribution strategy.

The schedule comprised original productions, programmes from TV partners such as joiz and Rocket Beans TV, US series and Japanese cartoons (animes).

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Filed Under: Channels, Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Streaming Tagged With: closure, RTL II, RTL II You Edited: June 30, 2017 10:47

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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