Russia’s leading pay-TV operator Tricolor TV has introduced a package of sports TV channels aimed specifically at corporate clients.
Known as Premium Sport, it consists of eight popular services, including Match! Arena HD, Match! Nash Sport and Nash Futbol HD, and costs R4,500 (€67.6) a month to broadcast in public places.
According to TMT Consulting, the B2B segment of Russia’s pay-TV market is forecast to grow by 10.2% a year in the next five years.
Tricolor TV had a subscriber base of 12.5 million households, equivalent to 30% of the total pay-TV market in Russia, as of the end of Q1 this year.
By launching the new service, it aims to eventually claim the same share of the corporate sector.
