Known as Premium Sport, it consists of eight popular services, including Match! Arena HD, Match! Nash Sport and Nash Futbol HD, and costs R4,500 (€67.6) a month to broadcast in public places.
According to TMT Consulting, the B2B segment of Russia’s pay-TV market is forecast to grow by 10.2% a year in the next five years.
Tricolor TV had a subscriber base of 12.5 million households, equivalent to 30% of the total pay-TV market in Russia, as of the end of Q1 this year.
By launching the new service, it aims to eventually claim the same share of the corporate sector.