4K, also known as Ultra HD, TV content has been available in Canada since 2016. Until now, it has been limited to live sports and on-demand services. However, as of today Xite’s music video experience is available to Rogers customers with a 4K subscription and NextBox 4K set-top box.
“I am very proud that a leading provider like Rogers has chosen Xite. It confirms the uniqueness of our product and the importance of music videos,” said Derk Nijssen, CEO and founder of Xite Networks International.
Cees Honig, CEO of Xite Networks USA, added: “The launch in Canada is a great first step for Xite in North America. I am very happy with this partnership and with all of our new Canadian viewers”.
Xite Networks is a music television company founded in the Netherlands. Xite’s music television channel launched in 2008 and is distributed to 15+ million households in the Netherlands, Belgium, Germany, Qatar, and now in Canada.
In 2015, Xite changed the way to watch music videos with a world’s first: Personalised Music Television. This service allows viewers to like and skip through music videos, search Xite’s vast catalogue, play a channel curated by a team of music experts or design their own channel based on genre, era, visual style and mood. All of which provides a contemporary, tailored experience based on the viewer’s individual taste in music videos.