WATCH VIDEO. Hulu, not Netflix, appears to be driving the recent increase in cord-cutting, according to Corey Barrett, a senior media analyst at M Science, talking to CNBC News.
“What really stood out to us was that [cord-cutting] was most pronounced among Hulu subscribers,” Barrett told Power Lunch on CNBC. “There’s a misconception that Netflix is actively driving cord-cutting behaviour.”
The study found that Netflix subscribers eliminated their cable package at similar rates to the average consumer, while Hulu members saw a higher rate of cord-cutting.
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