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ZDF open for alliances in sports rights acquisitions

June 23, 2017 22.26 Europe/London By Jörn Krieger

German public broadcaster ZDF is open for partnerships with commercial competitors to increase its chances in the bidding races for attractive sports rights following its loss of the TV rights for the UEFA Champions League and the Olympic Games.

“ZDF will continue trying to obtain attractive rights and remain an important market player. And we will, from case to case, look for new alliance partners,” ZDF’s sports director Thomas Fuhrmann told German newspaper Süddeutsche Zeitung.

“I have no problem talking to Deutsche Telekom for this purpose, for example, or to Amazon or other pay-TV and streaming providers. We have to follow new paths und possibly work together,” said Fuhrmann.

Regarding the TV rights for the Olympic Games purchased by Discovery until 2024, Fuhrmann said that it would not be clear to him how this can be refinanced. “I’m curious about it.”

The negotiations with Discovery regarding sublicenses for the Olympic Games 2018 failed, but Fuhrmann didn’t rule out recommencing discussions afterwards. “We will now follow with great interest how things are done at the Olympic Winter Games in PyeongChang in 2018. It’s a long time until 2024. And they do know our phone number.”

The TV rights for the Champions League in Germany and Austria from the 2018/19 season to the 2020/21 season were recently acquired by pay-TV broadcaster Sky Deutschland and Perform Group, operator of OTT sports portal DAZN.

The European TV rights for the Olympic Games between 2018 and 2024 are in the hands of Discovery.

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Filed Under: Finance, Newsline, TV Tagged With: Amazon, Champions League, Deutsche Telekom, Discovery, Olympic Games, Perform Group, Sky, sports rights, ZDF Edited: 23 June 2017 22:26

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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