Verimatrix has acquired the MiriMON technology and development team from Genius Digital, the expert in audience analytics for TV.
This client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages.
As a part of Verspective, the technology provides real-time service quality and customer experience visibility at the device level, as well as feeds the Verspective platform that provides insight for next-generation video services.
This acquisition enables a closer alignment with Verspective and its security foundations and full control over the roadmaps for the core data collection technology and service dashboard displays.
“This is a natural addition to our Verspective Operator Analytics solution, which offers subscriber intelligence tools that emphasize data security and integrity as a foundation for actionable intelligence,” said Tom Munro, CEO of Verimatrix.
“We see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services. We are excited to advance our Verspective solution and reinforce our relationship with Genius Digital.”
Along with the data collection technology, Verimatrix will add a new core analytics engineering team that will be based in a development center in Bristol, UK Verimatrix will continue its partnership with Genius Digital with a focus on expanding the applications of Genius Digital’s Insight and Analytics services, enabling both data-driven subscriber analytics and enhanced advertising services.
“We are convinced that data security will be key to enabling the data-driven pay-TV operator and we are delighted that our data collection technology will continue to be integrated as part of the Verspective Operator Analytics suite,” said Tom Weiss, CEO of Genius Digital (pictured).
Weiss acquired the product from Mirifice in 2012.
