Serbia’s TV industry has come to be dominated by only four broadcasters.
This, according to new research undertaken by BIRN and Reporters Without Borders and published by Balkan Insight, represents a threat to media pluralism.
The research points out that 62.35% of the TV audience in Serbia is shared by the four broadcasters, who between them own seven channels.
These are the national public broadcaster RTS, and its regional subsidiary in Vojvodina, RTV, TV Pink, TV Prva and B92, both owned by Antena Group, and TV Happy.
The research adds that the stations TV Pink and TV Happy are often accused of displaying pro-government bias.
A similar situation exists in the print media, where 63.27% of the audience is shared between Ringier Axel Springer, Adria Media Group and Novosti.
The report is also critical of the lack of transparency in the ownership of media in Serbia.
