• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Ericsson: AR and VR to merge with reality

June 22, 2017 07.18 Europe/London By Chris Dziadul

Seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail, according to Ericsson’s latest ConsumerLab report.

It adds that media is already being transformed and consumers expect virtual screens to start replacing TVs and theatres in less than a year.

The report, entitled Merged Reality, reveals insights into how consumers expect VR and AR to merge with physical reality, and that 5G will be a key technology for such experiences to become mainstream.

It also says that when boundaries between people’s perception of physical and virtual reality start to blur, this could result in a drastic impact on lives and society. The way people live, work, and consume information and media will fundamentally change.

However, realities will not merge if the user is tethered to a computer or cut off from physical reality. Early adopters of VR/AR expect next-generation networks like 5G to play a central role. Thirty six percent have expectations on 5G to provide VR/AR mobility through a stable, fast and high-bandwidth network, while 30% of early adopters also expect 5G to enable tethered headsets to become wireless.

The qualitative research in the report included an innovative focus group discussion series completely in VR with participants from North America and Europe, as well as traditional focus groups with current users of VR from Japan and South Korea.

A series of qualitative VR tests with 20 Ericsson employees were also done to understand how lag in VR can trigger nausea.

In the quantitative part of the study, the report presents insights from a survey of 9,200 consumers in France, Germany, Italy, Japan, South Korea, Spain, the UK and the US, aged between 15-69. with awareness of the concept of VR.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: AR, Ericsson, Virtual Reality, VR Edited: June 22, 2017 17:04

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Liquid Telecom renews Eutelsat contract
  • European content in TVOD: the stats and trends
  • Changes at the top for Okko
  • Plamen Yankov joins VIDI to drive business in Eastern Europe
  • Molotov and WarnerMedia continue cooperation

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Netflix ‘instant’ play goes global
    Netflix ‘instant’ play goes global
  • WarnerMedia announces International HBO Max launch team
    WarnerMedia announces International HBO Max launch team
  • Sky announces biggest-ever TV and movie slate
    Sky announces biggest-ever TV and movie slate
  • Discovery+ goes live in the UK
    Discovery+ goes live in the UK
  • Ethiosat platform launched to deliver HD channels
    Ethiosat platform launched to deliver HD channels

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK