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US: marketshare of streaming nearly doubled

June 21, 2017 08.54 Europe/London By Broadband TV News Correspondent

US online TV guide and recommendation service TVmaze reports that the marketshare for streaming TV channels has nearly doubled in 2017.

Streaming web-based channels counted for 9% of their tracked episodes from June 2016 to June 2017, up from 5% for the 2015-2016 season. A number of different factors are sure to have contributed to the rise, in the team behind TVmaze’s educated opinion.

“From the high quality of streamed series that are quite apparent if you even glance at Netflix to the convenience of something like Amazon Prime, the streaming channels really are building momentum,” commented a spokesperson from TVmaze.

“We’re all hoping this will create a dynamic where the traditional channels also increase their quality and people who love great television, like ourselves and our users, benefit in a big way.”

According to the online television guide, their users track tens of millions of episodes every year, giving them a clear and honest insight difficult to find elsewhere. These users have pointed towards Netflix as having the largest number of their favourite choices in streaming programming, but Amazon Prime is also on the rise and a clear second place. Hulu also dealt out a number of popular choices.

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Filed Under: Newsline, Research Tagged With: Amazon Prime, Netflix, Streaming Video, TVmaze, US Edited: 21 June 2017 08:54

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