Digisoft.tv is bringing in a new technology that enables OTT video providers to cast their content to almost any connected TV device on the market today without the need to develop and deploy TV apps.
Playmigo plans to circumvent the fragmentation that normally reduces the number of platforms an OTT service can address.
“One of the biggest challenges facing the exploding number of OTT video services being launched around the world is the increasingly fragmented array of connected devices owned by consumers,” said Technology, Media & Telecoms analyst Ben Keen. “Multi-platform casting promises a simple, easy and flexible way for service providers to deliver their content to the key devices that their customers want to use.”
The ‘software as a service’ launches with support for Chromecast, Apple TV, Roku, Android TV, Samsung Tizen Smart TV and Amazon Fire TV.
“Digisoft has spent many years in the industry, observing the creation of numerous multiscreen platforms, frameworks and bespoke implementations, none of which appear to have solved the problem of cost and maintainability,” explains Digisoft.tv CTO. “We see the emergence of the mobile-centric casting model as both an opportunity to innovate in user interaction and enable a radical reduction in cost and timelines. We believe that Playmigo is the answer for OTT providers who want a big screen solution but don’t want the pain and cost that goes with it.”
Playmigo uses Home Gateway content redistribution and custom cast receivers for operator grade set-top boxes.
A free developer account is available from the Playmigo website.