The explosion of video consumption in mobility cannot be denied. TV may still be the undisputed leader in video content consumption with 71% of the total audience, other connected devices (laptop, smartphones, tablets, etc.) nowadays represent 29% of our daily viewing time.
Following the evolution of technologies and usages,broadcasting methods and media distribution are multiplying.Today, it has become obvious that the growth of OTT (Over-the-Top) video platforms is the best answer to support these new video habits.
There is no need to demonstrate the interest of OTT to open up new audiences & monetization opportunities for your content. However, it is important to be aware of the Marketing, Editorial and Technical issues you may face.
Therefore, if you wish to be part of this great adventure, get Arkena’s latest white paper – 10 key points when creating an OTT service.
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