Altice has announced the appointment of Nicolas Petit as the group’s new chief marketing offer (CMO), in charge of B2C and B2B commercial and marketing activities, with immediate effect.
Petit has joined Altice from Microsoft Corporation, where he most recently held the position of general manager, global marketing & operations.
He previously held several positions with Microsoft France, notably as COO and CMO, and was a key contributor to Microsoft digital transformation towards cloud and devices.
He started his career in management consulting with Arthur D. Little, specialising in the field of telecom, media and Internet industries.
Petit will report to Michel Combes, Altice Group CEO.