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DVB-T2 pushes German DTT reach

June 19, 2017 18.11 Europe/London By Jörn Krieger

The DVB-T2 platform launched in Germany on March 29, 2017 attracts viewers from other transmission infrastructures to digital terrestrial broadcasting (DTT).

4.6% of the households currently using cable, satellite or IPTV firmly plan to change to DVB-T2. Further 18.7% consider the move, but haven’t decided yet. Based on the total number of TV households in Germany, this amounts to a changeover potential of almost 1.9 million households for DTT.

This is the result of a survey Value_A Marketing Intelligence conducted among 2,000 households for German industry association gfu Consumer & Home Electronics in May 2017.

Most households want to stay with DVB-T2 when the commercial channel platform Freenet TV moves from the free-of-charge to the fee-based stage on July 1, 2017. More than half of DVB-T2 households (50.6%) don’t want to move to other transmission infrastructures when this happens with further 35.1% still being undecided.

Less than 15% of DVB-T2 households have already decided to turn their back at DTT when reception of the commercial channels starts to cost money: 7.8% want to move to cable TV, 3.9% to DTH satellite reception and 2.6% to IPTV.

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Filed Under: Distribution, Newsline, Platforms, Terrestrial, TV Tagged With: DTT, DVB-T2, Freenet TV, Germany Edited: 19 June 2017 18:11

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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