Erlicht and Van Amburg will lead video programming worldwide, reporting to Eddy Cue. They join Apple from Sony Pictures Television, where they have served as presidents since 2005, and have been responsible for some of the most popular and widely acclaimed programming of the past decade, including favourites such as Breaking Bad and its spinoff Better Call Saul, The Crown, Rescue Me and many more.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s SVP of Internet Software and Services.
“We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”
“It will be an honour to be part of the Apple team,” said Jamie Erlicht.
“We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg.
“We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”
(Photo Sony Pictures Television)