• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

SpotX launches ‘Audience Lock’ to protect privacy

June 14, 2017 08.46 Europe/London By Robert Briel

Video ad serving platform SpotX has introduced Audience Lock, a new solution that provides a secure environment to conduct data-driven transactions and allows buyers and sellers to maintain complete control of data ownership.

As both media owners and ad buyers activate more first- and third-party data to improve targeting, additional safeguards are required around data protection. Designed for broadcasters, TV networks, OTT platforms, telecommunications companies and other owners of high-value, unique data, Audience Lock allows targeting in a secure environment.

The product will also help media owners manage the strict data privacy requirements they must operate under; regulations that vary country to country. It can be applied across both traditional direct and programmatic direct (private and Curated Marketplaces) transactions.

Audience Lock is an extension of SpotX’s commitment to enabling media owners to maximise the value of their inventory, Allen Klosowski, VP, Advanced Solutions Group at SpotX, explained.

“Effective transactions at scale are sometimes held back by legitimate privacy concerns shared by all parties,” Klosowski said.

“Audience Lock alleviates these concerns by matching user IDs and audience segments in a controlled environment, and ensures proprietary data is only available for the campaign at hand and can be configured to expire upon campaign completion.

“With the ability to define boundaries around who can see what data, media owners are able to protect the value of their data and facilitate direct sales, without concerns of data leakage or limiting buyer access to inventory.”

Audience Lock allows both buyers and sellers to activate data safely to fulfill their goals. For media owners, Audience Lock will allow them to activate their first-party data for an advertiser to target a campaign to reach viewers of specific shows, or that fit a specific profile.

For ad buyers, SpotX will enable a secure data escrow environment to allow buyers to bring their own audience data to media owners, with similar assurances that their data is protected. An example of this would be an auto manufacturer who wants to target customers who are near a lease termination date.

In both scenarios, SpotX will allow the media owner to apply their, or the advertiser’s, audience data inside SpotX, agree to deal terms with the buyer, and send inventory to the buyer in a completely secure environment to their chosen DSP. This way media owners and buyers can use audience data to create unique deal opportunities to reach the right audience at the right time in a secure, double-blind environment.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Tagged With: SpotX Edited: 14 June 2017 08:46

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Slovak TV hires Zuzana Tapakova
  • Operator VOD services grow in Russia
  • Sky postpones German launch of Sky Glass
  • YouSee adds 5,000 new subs against the market
  • Viaplay inks multi-market deal with Erling Haaland

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...