Discovery is now placing a huge focus on Eurosport Player, according to Victoria Davies, SVP, country manager Central & Eastern Europe, Discovery Communications Europe.
Speaking exclusively to Broadband TV News at NEM, she added that the company’s focus is not only on the value of channels, but also on better content and what the consumer wants. Indeed, “what drives us is the consumer experience”.
In the case of Eurosport Player, it will offer more exclusive content and experiences in the future, including VR and Ultra HD. This approach to Eurosport Player contrasts with that two to three years ago, when the main emphasis was on linear channels and the pay-TV business. However, even in the future these will continue to be very important to Discovery.
With digital the consumer experience can be taken to another level, though. At the same time, new audiences, such as younger millennials who don’t watch linear TV, can be reached.
Davies also discussed the importance of the Olympics to the company and how these, too, will take the customers’ experience to another level. Significantly, Discovery also holds and can sub-licence mobile broadcasting rights to the Games.
In addition, she discussed the similarities between the markets that make up the former Yugoslavia and how it is possible to adopt a common strategy in them. The situation is roughly similar to that in the Czech Republic and Slovakia.
