In its regular survey the European Audiovisual Observatory studied the composition of 68 transactional VOD services available in the European Union including Apple’s iTunes, Microsoft’s Movies, Wuaki.tv, Chili TV, SF Anytime and 14 additional national TVOD services.
EU films made up 23 per cent of the films available in the VOD catalogues, and other European films accounted for another 2 per cent.
A direct comparison with the 2015 survey is not possible because of changes in the catalogues the Observatory has scrutinised. The current sample of 68 catalogues has a lower amount of national services and focuses more on pan-European and multi-country TVOD catalogues; this in return also affected the share of EU 28 films for the 68 TVOD catalogues. Microsoft’s Movies catalogues, available in 14 countries, has a high proportion of US films.
The report finds that EU films made up 19% of the films on offer in the 37 SVOD catalogues examined (28 Netflix country catalogues, Viaplay, C More and 4 national SVOD services) in the latest report.
Compared with the previous 2015 edition of this report, the sample of SVOD catalogues examined passed from only 8 Netflix catalogues to 28. This in return affected the share of EU 28 films in SVOD catalogues as most of the newly integrated Netflix catalogues had a share below of EU28 films below 16 per cent.