Telefonica has launched its Movistar Play Video on Demand (VOD) service in Ecuador.
The new service has been launched with the assistance of premium VOD specialist Grey Juice lab, which will provide Telefonica with more than 500 movies a year from major Hollywood studios Warner Bros, Disney, NBC Universal, Paramount, Fox and Lionsgate.
Grey Juice Lab is also providing Telefonica with content processing and delivery services, subtitle and metadata creation, content programming and marketing. Grey Juice Lab will work with Movistar Play’s marketing team and the studios to implement marketing campaigns that will attract, and retain subscribers, and boost the consumption of their online content.
Damián Craimowicz, Regional Director for Grey Juice Lab LATAM said: “It’s great to be working with the team at Telefonica again on this latest service. Together we’ve created a compelling content offering that we’re sure will appeal to the local audience. We have a solid partnership and strong track record of success with Telefonica across Latam and this latest project is more proof of that.”
This is the latest in a series of Movistar Play services for which Grey Juice Lab offers premium content and services. Other territories include Argentina, Chile, Colombia and Central America.