The new viewing experience features high-definition menus and content posters and new features such as an interactive trailer channel. As part of this project, Espial provided Tele2 with the software tools and support to enable them to take control of their own user experience on Espial’s IP Video Platform.
Tele2’s updated user experience, designed by Tele2 and deployed using Espial’s IP Video Platform, quickly elicited positive responses from subscribers in the Netherlands, including: subscribers report higher satisfaction with the new interface which is more efficient to navigate, with enhanced content posters, as well as higher resolution (by moving from SD to HD) and subscribers have noted significant improvements in performance/responsiveness as well as overall system reliability.
Fouad el Idrissi, senior TV product manager, Tele2 said “Our subscribers have responded very favourably to our updated user experience, which we recently deployed throughout the Netherlands. We will further improve and add to our video user experience going forward.”
“As a top contender amongst the leading service providers in Europe – one of the world’s most competitive video markets – Tele2 is driven to challenge the market continuously,” said Michael McCluskey, Espial VP product management.
“Espial solutions empower Tele2 and other service providers with the software platform and tools to quickly enhance and customize their subscribers’ viewing experiences on both legacy and new set-tops to gain and sustain competitive advantage.”