The European VOD market is worth €4.2 billion in 2017, according to Italian research from ITMedia Consulting.
The firm’s new report Video On Demand in Europe: 2017-2020 estimates the market will continue to grow by an average of 17% each year, reaching a revenue of €6.7 billion in 2020.
T-VOD (Transactional Video on Demand) will see its share of the market reduced, from 37% in 2017 to 27% in 2020. SVOD (Subscription Video-On-Demand) services will increase, thanks to the success of Netflix, Amazon, and the likes.
The main markets are and will remain France, Germany and the UK. While constituting 40% of the total population (Western Europe), the three countries will account for 63% of the market for VOD in 2017, and 62% in 2020. These three markets will generate revenues of €2.7 billion in 2017, then climbing up to 4.1 billion in 2020 with an annual growth of 15%.
