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European VOD market worth €4.2 billion in 2017

June 8, 2017 08.00 Europe/London By Robert Briel

The European VOD market is worth €4.2 billion in 2017, according to Italian research from ITMedia Consulting.

The firm’s new report Video On Demand in Europe: 2017-2020 estimates the market will continue to grow by an average of 17% each year, reaching a revenue of €6.7 billion in 2020.

T-VOD (Transactional Video on Demand) will see its share of the market reduced, from 37% in 2017 to 27% in 2020. SVOD (Subscription Video-On-Demand) services will increase, thanks to the success of Netflix, Amazon, and the likes.

The main markets are and will remain France, Germany and the UK. While constituting 40% of the total population (Western Europe), the three countries will account for 63% of the market for VOD in 2017, and 62% in 2020. These three markets will generate revenues of €2.7 billion in 2017, then climbing up to 4.1 billion in 2020 with an annual growth of 15%.

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Filed Under: Newsline, On Demand/VOD, Research Tagged With: France, Germany, ITMedia Consulting, UK Edited: 8 June 2017 08:03

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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