Viareal will include the VR version of this weekend’s UEFA Champions League final as well as exclusive VR content and extensions for esports events, and for MTG’s broadcast and streamed entertainment offerings.
The Viareal app is compatible current Android and iOS devices, with Gear VR and a range of other VR headsets.
In addition to the football there’s VR experiences based around popular show Paradise Hotel, boxing’s Nordic Rumble, and ESL’s and DreamHack’s global esports competitions.
Anders Jensen, EVP MTG AB, Chairman Nordic Entertainment Board & CEO MTG Sweden said “MTG is constantly evolving to meet changing consumer behaviours – innovation is part of our DNA. The combination of Viareal and MTG’s storytelling will take the viewer experience to the next level, and the UEFA Champions League final is a spectacular occasion to continue exploring this incredible technology.
MTG wants to work with third-party VR content creators to develop new content. It also plans to support creative schools in the Nordic region to educate and engage the next generation of VR talent.