Arabsat has launched a new Euronews frequency on its wide coverage satellite Arabsat BADR-4.
Euronews’ original frequency will remain active till the end of this month while Arabsat viewers are informed about the change via Arabsat linear and non-linear media distribution network.
Commenting on the development, Khalid Balkheyour, Arabsat president & CEO, said: “We are delighted with our long partnership with Euronews, one of the most viewed news channels in Europe, and look forward to continue to offer their uniquely rich and varied news streams through Arabsat BADR-4 News frequency 11 996 MHz.
“This move supports our content strategy to deliver specialised video frequencies reflecting market demand to Arabsat audience across the MENA & Europe and ensuring the best FTA viewing experience at home.”
Michael Peters, Euronews CEO, added: “With Arabsat we are guaranteed to reach a wide audience which is, in common with our consumers across EMEA, composed of curious and open-minded leaders, interested by our unique positioning. In addition to providing an expert coverage on European news, our multicultural team of 30 nationalities, is also our strength. Indeed, Euronews’ journalists are the best qualified to share and analyse the diverse opinions on global events, rather than imposing a unilateral perspective as so often happens in the current news landscape. In a world of infobesity and polarized opinion, this is the uniqueness of Euronews that I’m sure will meet the interests of the Arabsat audience.”
