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Czech Nova revamps HbbTV service

May 23, 2017 10.21 Europe/London By Chris Dziadul

The Czech Republic’s leading broadcaster TV Nova has added the blue button to its HbbTV application.

As previously reported by Broadband TV News, it was successfully tested on the proprietary channel Nova Gold last month.

According to Nova, the blue button’s main use will be to highlight interesting content and for marketing purposes.

It adds that viewers and owners of smart TVs with HbbTV will now be able to access Nova’s services on the red button and special offers on the blue one.

Nova also says that it has introduced additional news, along with a sport section and weather forecast, in its HbbTV application.

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Filed Under: Central & East Europe, Hybrid, Newsline, Tech Tagged With: Czech Republic, TV Nova Edited: 23 May 2017 10:21

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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