The success that Twitter enjoyed in broadcasting NFL games last year has encouraged it to show its users much more content.
Speaking at the Connected TV World Summit, Scott Eblen, director of product, Twitter Live Video, Twitter, said that every NFL game broadcast in Twitter had 3.5 million weekly unique viewers. Of these, 55% were under 25 and 25% international, while 12% were not logged on.
Since expanding to other areas, including a daily broadcast with Bloomberg and a sports show, Twitter broadcast over 800 hours of live video, and 50 hours a week, in Q1 this year. Its videos in the quarter had 45 million unique viewers, 33% of whom were under 25 and 70% under 35.
Eblen added that Twitter is now looking to offering 24×7 content. It struck a deal with Bloomberg for such a service earlier this month and also plans to launch a sports channel.
Eblen also said Twitter’s focus is on engagement, brands and partnerships. He drew attention to the popularity that hitherto low-profile sports can enjoy when shown on Twitter. For instance, earlier this week the first live streamed WNBA (women’s basketball) game achieved 1.1 million unique viewers.
