Proximus has reached agreement with the Pro League that secures rights to the Jupiler Pro League for the next three seasons.
It means the Belgian telco has secured the rights to top flight football through until 2020.
Proximus recently signed an agreement with the Eleven Sports Network to broadcast its third channel.
The telco also holds exclusive broadcast rights to the Proximus League and the UEFA Champions League. Eleven brings coverage of Spanish Liga, Italian Serie A, French Ligue 1, and the FA Cup and EFL Cup.
There are also three major cyclo-cross events: the Superprestige, Telenet UCI Worldcup and DVV Verzekering Trophy.