The new Bloomberg Apple TV app claims to offer the best of OTT, digital video and live TV in one experience.
“Today, we’re introducing the next evolution of the Bloomberg app on Apple TV, which we believe represents a major step forward for the future of television where there will be a stronger relationship between users and content,” said Ambika Nigam, Global Head of Mobile Applications & OTT, Bloomberg Media.
“We want to give the power back to you with what we feel is a vastly smarter viewing experience that features new ways to deliver the best of Bloomberg’s news, data and information, along with enhanced personalisation. Apple TV presents us with many advantages; one of them being that it’s digital and therefore connected to the Internet, allowing us to provide you with better context, dynamic choices and an enhanced design.”
New features include: atreamlined Design and UX: a simplified navigation and menu experience that elevates editorial and personalized content options Featured Content Collections: a new way to curate and organise content. Categories include Top News, Top Interviews, Cars and Tech and Digital Originals like our successful global tech series Hello World.
Personalised Content: content recommendations based on prior Apple TV watching history intended to provide viewers with a smarter, more relevant experience. Live TV Dashboard: data-driven experience that delivers static and contextual information based on what’s playing on live television. For example, if Elon Musk is being interviewed, the app will present you with the best of Bloomberg news and data to provide more information and context about him and the companies he leads. We’ll also serve you related content when you hit pause.
Universal App Download: Apple users that have enabled universal app download will automatically have the Apple TV and consumer app downloaded on their respective devices, delivering a cross-platform experience.
