Modern Times Group (MTG) has secured the exclusive Nordic media rights to the FA Cup, the EFL Cup and the EFL Championship on a long-term deal well into the next decade.
It has extended its exclusive media rights to English football’s FA Cup and Community Shield in Sweden and Finland to also include Norway from this year and Denmark next year. The rights package will increase from 48 to 80 games next year.
MTG has also extended its exclusive media rights to the EFL Cup and EFL Championship in Sweden and Finland to include Norway and Denmark from the start of the 2017/2018 season until the end of the 2021/2022 season. The rights package for the EFL Cup knock-out tournament comprises 30 games each season, while the EFL Championship is played out over 46 rounds.
MTG’s club football coverage in the Nordic region will now include the UEFA Champions League; England’s Premier League, FA Cup, EFL Cup and EFL Championship; Spain’s La Liga; Italy’s Serie A; France’s Ligue 1; and Denmark’s Superliga. The coverage is shown on a combination of MTG’s free-TV channels, Viasat channels and Viaplay streaming service, and rights differ between countries.
Commenting on the development, Jørgen Madsen Lindemann, MTG president & CEO, said: “This is even more great news for football fans in the Nordic countries, as the best possible year-round coverage of top English club football will be available through a single subscription for years to come. Our combined offering will bring fans even more coverage of their favourite teams and players than ever before. We are delighted to have further expanded our successful partnership with the Football Association by extending these key rights.”
Peter Nørrelund, MTG EVP and CEO of MTG Sport, added: “The English football leagues and cup competitions are among the highest quality and most competitive in the world. They attract the top managers and players, as well as loyal and growing fan bases. We have higher ratings, more subscribers and more followers than ever before, and are constantly enhancing our coverage. These new rights ensure that we can deliver the most comprehensive international club football offering ever to our customers.”
