INSA has inked a multi-year contract with Eutelsat Communications for capacity at its 7/8 degrees West neighbourhood, the pole position for satellite TV in the Middle East and North Africa. Launching with nine national channels, Ethiosat will progressively ramp-up with additional content.
Ethiopia’s national satellite TV landscape currently features more than 30 channels that broadcast from multiple satellites. The new platform offers licensed channels the opportunity to broadcast in a single platform, ensuring easy reception for TV homes across the country and accelerating digital take-up. The first channels, including EBC (Ethiopian Broadcasting Corporation) and Oromia TV, are available to homes on a Free-to-Air (FTA) basis. Multiple national and regional channels as well as commercial broadcasters are also candidates for inclusion in the flagship platform.
Viewers can access Ethiosat using a single 90cm antenna and set-up box rather than sourcing content through multiple providers at multiple orbital positons. The new platform also taps into the installed base of antennas already equipped for reception from the popular 7/8° West neighbourhood.
Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, said: “This contract puts Eutelsat 8 West B firmly on Ethiopia’s broadcasting map and is indicative of a new wave of growth in the country’s digital TV market. The pull of our 7/8° West neighbourhood is driven by a strong channel line-up of over 1,200 channels and the diversity and exclusivity of free-to-air content.”
Gebremeskel Teklemariam, Directorate Director at INSA, added: “Ethiosat will be a game-changer for our media landscape. In drawing on the rich experience and expertise of Eutelsat, INSA can broadcast a diverse line-up of services across Ethiopia, further enriching the 7/8 degrees West satellite neighbourhood with quality and compelling content.”