Telekom Austria’s Bulgarian subsidiary Mtel has launched new mobile plans that give customers free access to the Mtel NOW app.
Known as Mtel Borderless, the plans are a first for the Bulgarian market, allowing users to effectively create their own packages.
They also provide a 15% discount when combined with another telecom service such as TV, internet or fixed-line telephone.
Significantly, the Mtel NOW app includes the exclusive sports channels Mtel Sport1, Mtel Sport 2 and EDGE Sport.
In as separate development, Mtel has begun to offer coverage of the IAAF Diamond League, an annual series of track and field meetings, on Mtel Sport 2.
As previously reported by Broadband TV News, Mtel launched its three sports channels at the beginning of this year.