It’s a throwback to 1996 when the US TV giant NBC launched MSNBC in partnership with Microsoft.
This new take is still in development, but is slated to launch this autumn with a mix of user generated content from members of the public that will be both curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.
It was unveiled Monday during Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey.
“Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.
“This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users,” added Bloomberg Editor-in-Chief John Micklethwait. “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”
The experience is almost the antidote to the so-called Fake News that has charactarised news content delivered over social media with rival Facebook claiming itself to be a platform rather than a publisher. By launching its own service, Twitter becomes a publisher.